VIDEOGAME.ai

Branding & UI/UX Design

VIDEOGAME.ai is an early-stage, AI-powered gaming engine startup. In this project, I worked as the sole designer, collaborating with the founder to define VIDEOGAME.ai’s branding and with engineers to build the landing page.

Time
2 weeks

Tools
Wireframing / Branding / Video editing / AI-generated images

Personal takeaways
In the design, I emphasized “humanity” by using natural colors while incorporating gaming elements such as a game-like background and pixel art icons to balance the combination of “Gaming + AI.” Additionally, the landing page for an early-stage startup is extremely important as it attracts potential investors and tenants. Therefore, creating a trustworthy and welcoming feeling was essential to communicate through the design.